Episode 21 News: It’s an Ad, Ad, Ad, Ad World

Another shot has been fired in the Tablet Wars of 2012 this week, as Microsoft’s Surface went on sale for pre-orders. Apple finally sent out invitations for its second fall event, to be held on October 23 — will we soon be able to stop speculating about the iPad Mini? Archos is doing the opposite of mini with its Archos Arnova FamilyPad. which reportedly sports a 13.3-inch screen.

As for this week’s helping of privacy and paranoia, Google’s privacy policy has angered data-protection officials in the European Union, Verizon Wireless is monitoring its customers’ habits and selling the data, and the Direct Marketing Association is gearing up for a campaign to convince the general public that they shouldn’t be worried about being hounded all over the Web by ads. (Okay, how long until we get biometric personalized advertisements tracking us through the mall? Really? That soon?)

Facebook, which is usually in the middle of some sort of privacy squall itself (but not this week), expanded its Anti-Virus Marketplace and added mobile offerings this week. This is all part of the site’s efforts to shore up security, which also includes the mailbox for reporting phishing attempts that was set up earlier this year. And LinkedIn, hoping to be more social itself, redesigned its profile pages this week.

That new Boxee cloud-based DVR with HDTV antenna box that was just a rumor a few weeks ago now has a price tag and arrival date: $99 and November 1.

If you bought a lot of ebooks from certain publishers, you may even get some cash back for a Boxee purchase or other goodie, thanks to the settlement from that big ebook pricing lawsuit.  If you bought a lot of digital titles between April 2010 and May 2012, check your mailbox because you may have gotten an email message from your book dealer about potential refunds. Amazon already has a FAQ page set up for its customers on the topic.

And finally, is your smartphone cool enough to be seen in public? A story in The New York Times this week takes a look at BlackBerry users who are ashamed of their devices in a world of hipster touchscreen smartphones. Seriously, folks, if you mainly just use the phone as a phone and don’t need the apps, forget the peer pressure to get a cooler phone, embrace it — and go full honkin’ retro.

 

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