It’s not just the gamers and the streamers clamoring for more pipe. Some national governments have even recognized that high-speed broadband is becoming increasingly important to a nation’s economic and cultural growth — just check out the Federal Communications Commission’s annual checkup or even the Queen of England announcing that “measures will be brought forward to create the right for every household to access high speed broadband” in her speech at the State Opening of Parliament last month.
On a more personal level, with more of our home entertainment coming from streaming media — and more of it in increasingly high-definition — keeping an eye on our network speeds is vital to a good, unbuffered experience. Netflix, one of the major video-streaming sites out there, knows this.
Not wanting to take heat for slow-connection choppy streams that aren’t its fault, the company has been regularly posting its monthly ISP Speed Index rankings for the United States (and the other subscriber countries) based on its own calculations on its official blog. Last month, Netflix even went so far as to release its own Internet speed test tool.
Unlike other well-known broadband-speed testing sites like MegaPath’s Speakeasy, BandwidthPlace, SpeedOfMe or Ookla’s Speedtest.net, Netflix’s testing site only measures download speed. However, it also isn’t slathered in advertisements and doesn’t use Adobe Flash.
The site is just a simple page with a logo, white background and big numbers that tell you how fast data can download to your home over your broadband connection. It’s also got a memorable URL: https://fast.com. A small link on the main page gives you a chance to cross-reference your result with Ookla’s Speedtest site.
Now, some people claim that Internet speed tests are rigged because the ISP’s give them a fast lane when they sense a request from one of the testing servers, and that may be true in some cases — especially if you use a speed-test page provided by your own service provider. You may also get varying results depending on the time of day, the general state of Internet congestion and activity on your own network.
But keep testing, use different test sites and various times of day and let your ISP know when you’re not getting your advertised rate. Even if it’s a technical problem on your end like a weak connection or frayed cable, you want to make sure you get what you’re paying for because reliable broadband is an important part of modern life. Her Maj thinks so, too.