This week we go big on Pop Tech Jam! Technology expert and author Phil Simon talks to J.D. about his new book, Too Big to Ignore: The Business Case for Big Data and Pedro reviews two new headphones in his never-ending quest for the perfect subway headphones. In the news, Amazon’s Cloud Drive service takes on Dropbox; Microsoft’s Windows Phone making inroads against Apple and Android’s dominance; Google’s new privacy czar; and mobile ads that talk back.
Just what is Big Data? What do we need to know about it? What does NASA have to do with it? Author Phil Simon joins us on the show this week to answer these questions and discuss his latest book, Too Big to Ignore: The Business Case for Big Data.
Want more information about the book and links to buy it in the format of your choice? Check it all out here on Phil’s Web site, where you can also read the introduction and watch the trailer.