2015 has come and (almost) gone and it’s time for the media-mandated Look Back at the Year We Just Had. [Drumroll … rimshot … clown horn noise] Noted in no particular order, here’s our list of high points, low points and things that just stood out to us here at Pop Tech Jam HQ over the course of the earth’s latest loop around the sun:
• NASA: New Horizons and Beyond.— While it wasn’t quite the Apollo 11 mojo, the National Aeronautics and Space Administration had a banner year with the New Horizons successful flyby of Pluto and data treasure trove that’s still trickling back from the other side of the solar system. The agency also grew lettuce, aged whiskey and ran many other experiments up at the International Space Station while its Dawn spacecraft took at look at the dwarf planet Ceres. And that Matt Damon movie was very good publicity.
• Windows 10. Microsoft released its successor to the much-reviled Windows 8 this summer. Despite some major bugs and user wariness, Win10 did see relatively fast adoption rates by 8Haters, people finally upgrading from XP and those who wanted to try out the new technology as soon as they could.
• Security! Security! Security! (or Lack Thereof…). It seemed like no corporate database was safe from intrusion this year. Plenty of major companies got breached, including Anthem health insurance, the CVS Photos site, interactive toymaker VTech, the federal Office of Personal Management, the Internal Revenue Service, the Ashley Madison site for love affairs, Slack and Experian’s T-Mobile servers. Just to name, you know, A FEW OF THEM.
• Underwhelming Apple. The Fruit-Themed Toymaker of Cupertino finally released a smartwatch and a giant iPad in 2015 — just like industry types have been speculating about for years. And not only was much of the public was pretty “meh” about it all, the stock was down as well, based on fear of what comes next with iPhone sales.
• Video Streaming Goes Big. The standalone HBO Now finally arrived for Game of Thrones fans and other cord-cutters, Sling TV further chopped the coax with an over-the-top package of channels, and new voice-controlled streaming boxes from Amazon, Google, Roku, Apple and others have stepped up the battle for the living room’s big screen.
• Ad Blockers. Apple’s iOS 9 was just the latest piece of software that allows its users to block other pieces of software, namely intrusive advertising that makes reading so aggravating on mobile devices and other digital platforms. Yes, blocking ads takes money out of the content-publisher’s pocket (and may make it hard for them to keep going). But publishers and advertisers, if you don’t want people to use ad blockers, make better ads.
• E-Book Reversal. E-book sales dipped, and print titles had a slight rebound. And although some think nothing will happen, authors and publishers asked the Department of Justice to look into Amazon’s influence in the industry.
• Google, Even More Helpful But Creepy — Machine-learned responses to emails, self-driving cars, Trip Bundles, parking markers, rerouted traffic navigation on the fly and the increasingly accurate predictive Google Now service that tries to guess what you want to see before you see it. Yes, the Big G had a very big year all up in your business. (But remember, you don’t have to use it.)
• Broadway Sings Social Media. Internet fan favorite and Sulu OG George Takei used Twitter and Facebook to help spread the word about this new musical Allegiance, the story of Japanese internment camps in the United States during World War II. Meanwhile, creator Lin-Manuel Miranda and the cast of the Broadway smash musical Hamilton were all over Twitter, Tumblr, Facebook, YouTube, Instagram and other social outlets, not only to promote the show, but to add new views — like the short YouTube movie a cast member made about opening night from the actors’ perspective. The cast album for the show was available to stream free on the NPR site during the week before it arrived as an official download, and the recording’s devotees soon revved up the enthusiastic #Hamiltunes hashtag to quote their favorite lyrics. Smartphone videos of the weekly rapfest Ham4Ham — where the show’s actors perform short bits for fans clustered outside the Richard Rodgers Theatre on Manhattan’s West 46th Street — also got online play. And let’s not overlook the mash-up memes like #Force4Ham, which combined themes from both Hamilton and Star Wars. Now, about the latter…
• Star Wars: The Force Awakens. Sixteen years after The Phantom Menace and the turgid prequels, director and nostalgia reboot specialist J.J. Abrams revived the franchise with a record-smashing, uplifting return to form that served as a bridge between the old world and the new one in that galaxy far, far away. The Force is strong in that one.
Happy 2016 from Pop Tech Jam!
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