Will Apple do for streaming radio what it did for podcasts? The company did make it incredibly easy for people looking to create their own customized audio experiences, after all. And how much do those other services (Pandora, Slacker, Spotify et al.) need to worry now? Time will tell, but with the arrival of iTunes Radio last week, 11 million people went to check it out. Like those other radio streamers, you can use the service on your mobile devices, you can use it on your computer and it’s all very easy to have a steady flow of music whenever you want it.

If you’re at all curious but don’t know where to start, check out Apple’s guide to iTunes Radio. If you’re already an iTunes user, it’s a fairly pleasant addition to the overstuffed program. (If you’re happy with a different streaming radio service, never mind.) At any rate, iTunes Radio might actually be useful for some people and it’s already more interesting than Apple’s last attempt to get social with music.