Watching Apple

That noise you heard Monday was not an F5 tornado — it was just the sound of Apple inhaling all the press as it held a Major Media Event to officially announce the price and availability of the Apple Watch. If you’re interested in the Watch, check out the full specs but in a nutshell, the app-driven, sensor-laden wrist computer/fitness tracker will be available for preorders on April 10th and officially released April 24th. Prices start at $349 for the smallest of the sporty versions and go far north of $10,000 for the fancy digital luxury Rolex-wannabes with the shiny 18-karat gold bits and bobs.

watch

People who run and do a lot of fitness activities may be especially interested in the Apple Watch, as well as those with a huge pile of disposable income and a yen for fancy tech. But check out the tiny print on the Apple Watch splash page:

requires

Yes, to use the Watch, you also need an iPhone 5 or later. This requirement led The Verge site to note that the main function of the timepiece is to spare you from taking out your phone every few minutes to check on your world when you can just glance at your wrist more discreetly. Forbes also observed that the Apple Watch seems to be in the Nice to Have category instead of the Must Have so far. However, most industry watchers are keeping an eye on those sales figures next month.

gottvThe long-awaited high-tech wristwatch was not the only thing Apple brought forth. The company also announced an exclusive three-month deal for the new standalone cable-free HBO NOW service. Subscribers will be able to stream HBO content for $15 a month when the service launches next month in time for the premiere of Game of Thrones Season 5, and there’s a free 30-day trial period for new customers who sign up through Apple. To sweeten the deal even more, Apple also knocked $30 off the price of its Apple TV set-top box that brings high-def streams of HBO and other participating providers right to your TV screen.

Apple also took time during its event to highlight its work in medical research. Executives showed off ResearchKit, its new open-source software framework for creating medical research and data collection apps for use in iOS devices.

adapterThe MacBook also got a major refresh, as Apple unveiled its latest version of the popular notebook computer. The new models weigh just two pounds, come with a 12-inch screen, a full-size keyboard, revamped battery and a Force Touch trackpad. The new MacBook is barely 13 millimeters thick, a feat that was achieved in part by lack of external ports. The new MacBook has a headphone jack and just one other port – a new USB Type C jack that handles charging, data transfer, device connection and video-out all on its own. (Need to do more than one of these activities at once? There’s a $79 Apple adapter in your future purchase plans.) The new MacBook will be out later this spring. Apple also beefed up the processors and various other components in its other laptops as well.

Reactions to Apple’s announcements from other companies ranged from “meh” to cheeky. Executives at Pebble, which announced a new addition to its own smartwatch line late last month, took to Twitter during Apple’s grand event to provide a little commentary on the proceedings:

Employees also tweeted pictures of medical research apps for Pebble watches and even retweeted snarkier posts from others, especially about the price tags:

The official Pebble Twitter account did point out, however, that everyone loves Game of Thrones. Hey, the Apple Watch may be out of the price range for a lot of people, but at least HBO is now more affordable.

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